Social Media Problems? Buff That!
What’s the biggest challenge you have right now as an entrepreneur? Almost everyone says social media! Not knowing when, what, how often to post, OR not wanting to get caught up in having to post every single day of your life. Social Media is super important to building your brand, but there are certainly work arounds to keep you from being glued to your phone. One of the best secret weapons out there is Buffer!
Entrepreneur, Meet Buffer. Buffer is a social media scheduling tool that allows you to connect up to 3 social media accounts completely free (or up to 8 on a paid account).
What is a Scheduler?
It is just as it sounds. A scheduler allows you to map out your content post by post and share it on a date and time of your choosing. Instead of posting every day, you can spend 2 to 3 hours one day per week scheduling your posts for the entire week.
Schedule one or two weeks at a time. You will find the level of freedom you gain rewarding.
Go to Buffer.com to set up your account. Buffer is both online (web based) and a mobile app. You will need both for Buffer to function properly (again, completely free for 3 accounts with 10 posts in each account).
Once you have your Buffer account set up, decide which 3 social media platforms you are going to use to share with your audience about your business, then add those to Buffer. Follow all the prompts. You WILL need your passwords so plan a little extra time to reset them if you are like the rest of us who can’t ever remember our passwords.
To truly maximize the beauty of buffer, go into each social media account, double check that you are set to the correct time zone (you will have to do this for each account separately) and select the dates and times you would like your posts to be shared with the world.
Now comes the content. Now that you are all set up on Buffer, you need content to schedule and share. A few things to keep in mind: Make sure all of your images are the correct size (use a program/app like Canva to be exact), Instagram will only take 30 hashtags and it does not like duplicates, Videos CAN be scheduled, When you share a link, the image associated with that link will populate posts on Facebook and Twitter. In all your content creation, remember to be authentic, consistent, and engaging with the audience you designed your brand for, but mostly, have fun! Social media is meant to be fun, not a chore. And with Buffer, things just got a little bit easier.
1. Make sure all of your images are the correct size (use a program/app like Canva to be exact)
2. Instagram will only take 30 hashtags and it does not like duplicates
3. Videos CAN be scheduled
4. When you share a link, the image associated with that link will populate posts on Facebook and Twitter
In all your content creation, remember to be authentic, consistent, and engaging with the audience you designed your brand for, but mostly, have fun! Social media is meant to be fun, not a chore. And with Buffer, things just got a little bit easier.
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