Visual Branding | Style Guide
Right up there with the importance of messaging is consistency in imaging. That means the colors, fonts, photo quality, and overall tone of image choice should remain consistent. Remember, the goal of your brand is to always communicate consistently with the person / people you created your business to serve. Doing that includes not confusing them visually. As always, K.I.S.S. (Keep It Super Simple) and be sure to remain consistent.
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