Determining how to share your product(s) / service(s)
How of building a successful brand is about more than practicality. It is about assessing the creativity required to continuously and successfully get in front of the audience you hold dear. What creative methods can you employ to influence "how" you will deliver your ideas to your "who?"
Update Your Workbook
Now that you have gotten some perspective on how you are going to deliver your products and services, go back to update your Brand Building Workbook. This is your secret sauce, your creative edge.
Update Your Brand Profile
As you considered where you can connect with your Who, and where you feel most creative working, you may have had something come to mind to change in your brand profile. Take a moment, and do it now while the new revelation is fresh on your mind.Brand Profile
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