How to Name Your Business for Your Audience Without the Guess Work

Naming a business is like naming a child right? We put forward the same effort to make sure that we have come up with the most clever thing in the world. We write sticky notes to ourselves, and look of Swahili translations of our grandmother's maiden name to make sure that we have thee most beautiful, elegant, Divinely inspired name to write on our business cards. Does that sound like you or someone you know trying to figure out what to name a company? Well scrap that! Naming your business is nothing like that!

Your business name is nothing more than an extension of the message you are trying to convey. The message is the most important thing, the method is what changes.

So where do we start? How do we go about this process of naming a business? Would you believe that you already have the answer inside you. Your business name is going to come from a combination of things that mean the most to you, and some elements of what you are trying to accomplish through your business or organization.

1. Identify the Business Industry You are Entering Into

Your business industry is the general area the best describes the business category your company fits into. Some examples of industries are: Education // Media/Production // Consulting // Design // Food // Travel // Customer Service While there are infinitely many company ideas, there are not infinitely many industries. Whatever your idea is, identify the industry that it corresponds to. That will help you implement best practices that others have already discovered for the kind of business you are looking to create.

2. What Product or Service are you Planning to Offer?

After you determine the industry your business idea corresponds to, jot down the product or service you are planning to offer. Because you are just starting out, the temptation is to try and offer everything to everybody. That is completely impossible and you should not try to do that. Save yourself the headache. Be concise with what you are planning to offer and let it grow naturally. Not only will offering too many things confuse your customers, it will end up confusing you too and that is the opposite of what we want to happen. As a new business owner, we want to clear and focused on what lies ahead of you.

3. List Adjectives to Describe the Company You Want to Create

Gather up a list of adjectives that best describe the business you envision, write them all out on a sheet of paper, and see what sticks. If you are starting a daycare providing service, loving might be a word you consider. Or if you are starting a cleaning business, thorough, or spotless, might be words that jump out to you. Resist the urge to get super creative here, the creative part comes next. Just be accurate. Make sure the words you select really do describe the kind of business you want to create.

4. Put it All Together and What Do you Get?

With all of these things listed out on a sheet of paper, look them over, and start to put together a list of business names you might consider. You can even incorporate elements from your name for something like a law firm, consulting business, or construction company.

Once you engage all four of these steps, you should end up with a list of possible names for your business. You will want to avoid things that are too general unless you are willing to spend some time explaining your business name to every potential customer you encounter. If you want something explicit, and clear, that does not need explanation, keep that in mind as you are coming up with options.

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Made for Mavens is a community built to provide entrepreneurs with information, advice and resources to inspire them to DIY their branding. We believe in unconventional entrepreneurship, supporting you as you grow, showing entrepreneurs how they can brand their own businesses without enormous expense + lots of coffee. 

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