Who are you building your Brand to serve?
You are building your brand for someone. There is a person, a group of people, or a community who need to hear from you, using your voice, your way. Ask yourself, what do they need? How can my brand provide them with comfort, direction, and solutions to the situations they are dealing with on a daily basis?
Update Your Workbook
Now that you have gotten some perspective on your who, go back to update your Brand Building Workbook as well as your Brand Profile.
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