What is Branding?
Branding is the message of your company. It is made up of the things, the feelings, the words, and images you want people to associate with you, your product, or your service. Branding is what you will use to communicate with people before you ever have a conversation with them. The message of your company and your brand are inseparable. You literally cannot have one without the other.
Why do we use it?
We use branding as a method of communication with potential clients, our followers, and sometimes ourselves. It is as important for your branding to be clear for others as it is for yourself. When you are able to clearly state the message of your company, and have that message present in all the materials you produce, you will be able to stay on track when you are developing your company.
How can I get started?
The first place to start is in considering what you want to do with your company, your core values, and the impact you want to leave in this world as you pursue the unique passion in your heart. Branding is the first of many steps you will take as an entrepreneur, and it is the one that should take the most time and consideration. Once you have a clearly defined brand, many things begin to fall into place for how you will operate your business moving forward.